Evergreen Work vs. Viral Hits

A key fact of dark forests: they don’t want to be seen. Dark forests are spaces hidden from public view where outside eyes are not welcome.

Why is this the case? And what can we observe about spaces like this?

In this week’s episode of New Creative Era, we connect the idea of “antimemetics” — ideas that are intentionally hard to share and see — with dark forests.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit metalabel.substack.com