3. How can social influencers help brands?
Future Proof
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How to Maintain a Healthy Environment for Branded Content
We want to be sure that the product we are asking the influencer to talk to their audiences about is one they believe in and use on a regular basis. And if we don't have that authentic seeding of the product that already exists with the creator, let's say a company has come to us and said, we really want to work with this particular creator. The first thing we do then is send the product to them and have them use it for a period of time before they start to conceiveof how they would tell their audience that their loving that product. It does feel like we've reached a bit of an evolution in the influencer economy, at least with influencer agencies and
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