The Power of Getting Specific - with Mark Drager - EP232
365 Driven
00:00
The Psychology of Pricing
Mark O'Mara: I tend to live in a fixed mind set, which i'm very much trying work on. My wife believes that paying proper value for something usually means paying more. So when it comes to pricing within your service business or your product business, you certainly should look at what other people are doing and understand whether you're ahead or behind them. He says the best example he's had of this is with a client who was an onch printer,. And we were building this really complex custom client management system. We were doing all this design work and all this photography and all this vidy - but they just went benanas. Thatwas like, oke. O
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