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Ann Handley - How To Create Ridiculously Good Content (Content Legends Virtual Series)

The Marketing Millennials

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Is Content So Critical to Marketing?

Daniel: My first book was content rules. And that was about the evolution of content within marketing. So I think that the confluence of those things sort of cemented in my brain that yes, this idea that content is so critical to marketing is like a fang. It's not just a it's not just my point of view or my perspective. Daniel: The more that we serve our audience, the more that we are incredibly useful to an audience.

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