SaaStr 527: Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre
The Official SaaStr Podcast: SaaS | Founders | Investors
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Data-Driven SMB Customer Acquisition
This chapter explores effective strategies for acquiring and retaining small to medium-sized business customers using data-driven insights and partnerships. It emphasizes the role of key champions, collaborative marketing efforts, and optimization techniques that contributed to a significant customer base increase.
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Transcript
