#135 - Using social proof tactics in your cold call (Terry Husayn, VP of Sales Development @ Orum)
30 Minutes to President's Club | No-Nonsense Sales
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How Do You Get a Referral?
"We are trying to push for the referral and I always tell SDR is like, don't put work on them. That's why account-based research is so important," he says. "What we do is we actually leverage the referral sequence in outreach that was created by Sam Nelson."
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Transcript
