John Sutter: You need to keep your finger on the pulse, Fire Nation. A quick example of that is we have an email tracker that every morning is part of my morning routine. We typically are getting between 30 to sometimes upwards of 75 signups per day, every single day. But because I have a daily tracker, we identified it immediately and we went back and saw that a bunch of our things weren't firing. It was all one glitch in the system with a plug and update. He says you've got to figure out what are the key levers in the business,. What are the key offers in the business and focus just on those. And then maximize leads and sales conversions by

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