48. Why does marketing need to be sustainable?
Future Proof
00:00
Is Your House in Order?
The level of interest and the level of concern over the environment has now reached a point, you could argue that we've passed the tipping point. And therefore the effectiveness of traditional marking activity is undermined to an extent. But i also think there is an opportunity for marketers to get their approach to marketing onb a sustainable footing, but also one that drives profitable growth at the same time. So this is not just an altruistic moral crusade to help save the planet,. worthy and appropriate and very relevant as that is.
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