LEADING BRANDS® — Wavebreak Podcast cover image

What's Working Now: Scaling Your Brand For The Now & Long-term

LEADING BRANDS® — Wavebreak Podcast

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Joggy's an Energy Drink, Is It a Sanctuary?

Joggy, Joggy's an energy company. So that's the category. And then essentially like what I described with runners, I was a kind of differentiated way to approach energy. That said, like our full focus is on becoming the clean, better for you, Red Bull. Having the beverage is super important. But what's so cool is with Joggy, our own incubated brand, we're getting to try, you know, trial and error a lot of this.

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