The Pros and Cons of Live Content

The challenge with live is you got to do it all the time. It's one of those kinds of things like you said that the good side to it is it does cultivate a really loyal following. But the downside to it is that you get to do it over and over and over again. And so I look at it like a library content is an ever growing, you're always adding content, but it's an ever expanding free marketing funnel.