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How to really understand your audience - Yusuf Chuku, NBCUniversal

Uncensored CMO

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The Power of Diverse Advertising

Study found diverse advertising unites us as long as you tell the story well. In 1998, 37 of 98 ads tested saw a statistically significant improvement of half a star so on our five star rating 20 saw a drop. The average star school was two for non-diverse apple compared to 3.8 for their diverse ad. Even with massive advertising every case there was an uplift but it's certainly not divisive and we found that in every case as long as it's well doneYeah yeah yeah be good advertiser still have to make it good ads"

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