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Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures
IndieGameBusiness®
How Many Wishlists Do I Need?
"How many wishlists do I need? And we're all like enough to sell the game?" "Wishlist numbers aren't nearly as valuable as they used to be or indicative of success or failure," she says. The most expensive marketing tactic in the world is aimed at people who are already on a shopping cart and don't want to buy it now.
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