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Sari Azout on the art of patience, building a Sublime internet, and the future of creativity

Out Of The Clouds

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The Quest for the Sublime in Digital Branding

This chapter explores the journey of renaming the brand from 'Startupy' to 'Sublime', highlighting the mission of creating a unique internet experience that transcends algorithms. It discusses the importance of fostering meaningful engagement over sensationalism, emphasizing personal rituals and intentional interactions with technology. The speakers advocate for a transformative approach to digital tools, focusing on genuine connections through audio content and the evolution of storytelling.

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