S2 E64 - 5 Marketing Trends To Improve Brand Engagement | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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Influencer Marketing Is a Viable Angle Compared to Paid Media
SAP, a well-known B2B company, used influencer marketing to grow its podcast. The program saw 66% growth in downloads season over season and 52 million potential reach for influencer shares. "I think the main difference is that when you're running campaigns, when you're developing ads, you're trying to influence people," he says.
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