
The Science & Craft of Storytelling: How to Make People Care
SXSW Sessions
00:00
Embracing Authenticity and Emotional Connection in Storytelling
The chapter highlights the importance of emotional connection in storytelling, drawing insights from Taylor Swift's authenticity and relatable emotions. It encourages incorporating genuine feelings into narratives and emphasizes messaging sustainability with solutions and hope rather than negativity.
Play episode from 45:21
Transcript


