5min chapter

95% Content cover image

How to use LinkedIn to drive revenue in 2024 (with Chris Walker)

95% Content

CHAPTER

Targeting Content for Sales Coaching

This chapter explores strategies for creating effective content aimed at sales leaders in SMB companies, focusing on VPs of sales. It highlights the distinction between B2B and B2C approaches, emphasizing the need to cater to decision-makers while balancing engagement with business outcomes.

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