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The Comfortable Attitude of Fee Increases
I think it's striking that you seem very casual and comfortable with setting the expectation like fees are going up over time. So for a lot of advisor firms, I know they really struggle with fee increases if they're not on an AUM schedule which at least has the glorious simplicity of markets go up on average in the fee recalculates automatically. It's always going to be hard. And I empathize with advisors who have a minimum fee starting out and we had this too. We used to be at 3000 minimum fee and we bumped it up to 5000.