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Today is masters of scales five year anniversary. In just a moment, we'll hear from arby and bs co-founder Bryan chesky. Brian will be joining us on stage at the masters of scale summit in san francisco this fall. apply to attend in person or purchase a live stream package at masters of scale dot com.

In honor of our five year anniversary of Masters of Scale, we're revisiting our first episode ever, featuring Airbnb's Brian Chesky.

If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you know exactly what they want. That's what Brian Chesky did. As CEO of Airbnb, Brian’s early work was more akin to a traveling salesman. He takes us back to his lean years — when he went door-to-door, meeting Airbnb hosts in person — and shares the imaginative route to crafting what he calls an "11-star experience.”

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