I'm pretty much trying to get as many people involved as early as possible and we're really working with advertising companies and post-production film studios and visual effects folks. you talk to the marketing world about this so you know to commercial makers things like thatYeah of course chatting with everyone in the industry I think I was  trying to get more folks into they're all getting to a taxi and we're just talking about it do you think at all about the what you can call the like the zero cost bullshit problem? There's just um whether it's these chat bots or what you're doing where it's like it becomes very easy to just generate really believable stuff, he says.