
24. How to Get the C-Level's Attention
Practical Prospecting
00:00
The Importance of Understanding Your Influence Levels
The messaging that you should use is like what they care about at the end of the day. It's really important to study your personas at different influence levels. And it's also a reason why I recommend having two different sequences for above the line and below the line because they care about two different things.
Transcript
Play full episode