Reaching out to C-Level employees can be intimidating for a lot of SDRs. So in the episode today, we are going to break down the Three I's that you can use as a roadmap to success when prospecting C-Level employees of organizations. Listen to build the strategy and confidence needed to have sales conversations with executives and upper-level management.

Timestamps:

[0:01] Intro 

[1:02] Using the Three I’s to get upper-level management’s attention 

[3:37] Getting info from individual contributors 

[6:00] What insight do you need before reaching out to an upper-level manager 

[7:19] Booking the meeting with a busy executive 

[8:52] Are the Three I’s worth your time? 

[11:05] Messaging tips for implementing the Three I’s 

[14:25] Tips for keeping all the information organized

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