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#434 – Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet

Lex Fridman Podcast

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Optimizing Search: Balancing Ads and User Experience

This chapter examines the integration of advertisements within search engines like Perplexity while prioritizing user trust and experience. It highlights innovative design strategies aimed at enhancing user experience and addresses the challenges of ensuring effective communication with AI systems. The discussion also underscores the importance of academic knowledge, talent acquisition, and performance optimization in technology development.

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