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Reimagining Retail: How Nike is Trying to Turn Things Around to Stay Relevant With Rivals and New Entrants | Nov 13, 2024
Behind the Numbers: an EMARKETER Podcast
Nike's Retail Challenges and the Importance of Innovation
This chapter explores Nike's challenges in the competitive retail market, focusing on their shift from wholesale partnerships and the impact of emerging brands like On and Hoka. It emphasizes the significance of innovation and the consequences of a flawed direct-to-consumer strategy in maintaining brand relevance.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode