The biggest companies in the world focus on the bottom side of the equation, which is how can we make things faster. Netflix destroyed Blockbuster not because they fundamentally changed the product at all but by making it happen immediately and from the comfort of your home. What are all the things that are making this take longer and how can I remove them? Even these micro things, these nuances that make things more difficult. That's a whole skill to develop on its own. 100%. And the third one is how unique it is so that there's no easy alternative, right?

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