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#114: Why Most Mission Statements Fail (and How to Avoid the Pitfalls)
Business Made Simple Podcast
What's the Z in Business?
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Business is all about an idea being mutually beneficial, a product being mutually beneficial. Everything you sell is a solution to a problem and it's the only thing people spend their money on. Mission statements should drive action that produce revenue by solving problems for customers. That's the job of a mission statement. So step one to double your revenue in my book: rewrite your mission statement.
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