2min chapter

Data Skeptic cover image

Tribal Marketing

Data Skeptic

CHAPTER

Do You See Differences Between Tribes?

In the paper that you quote and in about four or five others, you have done a lot of this cross validation to verify that our tribes actually were. Well, unless you can correct me if I'm wrong but it doesn't seem like there's any notion of ground truth. These are sort of statistical associations that we develop. And when you look into the discourse and words and phrases being used within these tribes, do you see differences there across groups? Yes, absolutely.

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