The Scale of Faire

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Stash in Norman, Oklahoma is most excited about this holiday season. The idea that I was able to find the coolest chocolates from Belgium are the coolest chairs from the Nordics because Faire had facilitated that was something that I think was really exciting to me and cool to see. It's different about leading an organization that is now the scale of Faire than when you were first starting doing it a few years ago.

Small, independent store owners have been perpetually hit by waves of disruption: from malls to big box stores to e-commerce giants. But Max Rhodes, co-founder and CEO of the $12 billion online wholesale marketplace Faire, argues that Main Street retailers are actually better positioned right now to navigate today’s stormy shopping landscape than the competition. Max digs into how Faire is using technology and data to help stores maximize their advantages — nimbleness, adaptability, and smaller inventories — and combine them with the scale benefits enjoyed by the likes of Amazon and Target.

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