Beyond the Polls with Henry Olsen cover image

The Early Voting Forecast: From Storm Season to Election Season

Beyond the Polls with Henry Olsen

CHAPTER

Navigating Political Advertising in Election Season

This chapter explores the evolving landscape of political advertising as election season heats up, focusing on strategies employed by both Republican and Democrat candidates in competitive districts. It emphasizes the importance of local issues, candidate resonance with voters, and tailored messaging to effectively engage diverse electorates.

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