Humans of Martech cover image

163: Danielle Balestra: Building AI and Martech Stacks Inside Regulated Enterprise is More Rewarding Than Startups

Humans of Martech

CHAPTER

Navigating Marketing Analytics in Regulated Industries

This chapter delves into the complexities of utilizing historical behavioral data in marketing within regulated sectors such as banking and healthcare. It emphasizes the importance of consumer trust and ethical considerations when handling sensitive information. The conversation also highlights the value of specialization, effective communication, and collaborative problem-solving in tech roles while addressing vendor selection challenges and onboarding processes for new marketing tools.

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