The Future of Personalization

With these trends starting with personalization or really starting to maybe even accelerate, where do you see this going in like the next five to 10 years? Did you have some kind of outlook on where this trend could continue? Yeah, I mean, I'll give you maybe this outlook from two different perspectives. From a consumer standpoint, in the next five years, I think the speed for how we get to what we need or what we want to discover has to be much quicker. And it's expected that brands will essentially deliver on this. If they don't, we move on, right? For example, when I'm about to run out of a spice in my spice cabinet, get ahead