9min chapter

Formula For Success cover image

Flavio Briatore: Schumacher, Verstappen & bringing entertainment to F1 (Part 1)

Formula For Success

CHAPTER

From Fashion to Formula One

This chapter details the transition from the clothing industry to the world of Formula One, showcasing the individual's unexpected journey into motor racing through the Benetton brand. It highlights the unique challenges of merging commercial interests with technical complexities in a traditionally conservative sport.

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