4min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

025 How A Marketer Turned His Own Pain Into A 7- Figure SaaS Business - With Rick Perreault

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

How to Acquire More Customers

Unbounce was founded in 2012 and is now one of the most popular e-book distribution platforms. The company launched as a free product last year, but has since gone to become a paid service. In an interview with CNN's John Sutter, Unbounce CEO explains how they got their first paying customers by focusing on content rather than sales. "We've not had success around sales. We've not had successful performance," he says.

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