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How to Acquire More Customers
Unbounce was founded in 2012 and is now one of the most popular e-book distribution platforms. The company launched as a free product last year, but has since gone to become a paid service. In an interview with CNN's John Sutter, Unbounce CEO explains how they got their first paying customers by focusing on content rather than sales. "We've not had success around sales. We've not had successful performance," he says.