The Discontent of Writing to a Small Audience

I think that's what's hard people. Like you're just sitting down and writing the email. You probably have a very similar process to how you did it when it was 100 people, but it means something really different to you and to the people who are receiving it. If you've got 100,000 people on your mailing list, you're like, oh my God, 30% open rate killed it. It's just to totally, the scale is different. The scope is different. And that's a lot. I'll just say like to hold in our bodies and our lived experience of writing an email to have to hold all of that when you sit down to write, it's

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