Leading Through Intent: Aligning Strategy and Execution

The chapter explores the concept of 'leading through intent' to enhance organizational agility and efficiency, drawing parallels between military tactics and business execution. It emphasizes the importance of clarity in communication, focusing on essential goals, adaptability, and alignment through back briefings. Key points include defining high-level, actionable strategies based on real insight, prioritizing customer service over advertising campaigns, and empowering individuals at all levels with a clear organizational intent for efficient decision-making.