How to Build a Brand Personality

Brand archetypes are a set of 12 distinct personalities, each embodying a specific set of behaviors and characteristics. Each archetype evokes a fundamental desire within us based on the traits that they exhibit. So we have the out lore brands or the out lore archetype is basically a rebel, okay? For example, Harley Davidson. We have the magician, which the magician, it's all about transformation. An example of a magician brand is Disney,. Think about Disney princesses compared to other princesses, right? Just as an example. The hero brands where it’s all about mastery. And an example of a brand there is Nike. It was a one way street, it's a two