Richard Rumelt has been described by no less than McKinsey as a "giant in the field of strategy."  He's also a dear friend and an enormously influential thought leader.  We're going to chat about his latest book, "The Crux" in which he illustrates the principles of challenge-based strategy.  The idea is that strategists need to identify the main obstacle to overcome, and do so again and again - a very dynamic approach.  

Rita McGrath is a best-selling author, sought-after speaker, and longtime professor at Columbia Business School. 

As one of the world’s top experts on innovation and growth, Rita’s work is regularly published in the Harvard Business Review. She is consistently ranked among the Top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50.  Get in Touch, Keep in Touch! https://www.ritamcgrath.com/You can follow me on Twitter (@rgmcgrath), on Instagram (@ritamcgrathofficial), on LinkedIn and here on YouTube. For access to the archives, ability to make comments and to be part of the community, subscribe.