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S2 E4: Twitter R U OK? / Facebook Channeling 2015 Vibes / Hounding Down Route
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What's the Easiest Hack to Lower Acquisition Cost?
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landing pages when we work with clients is probably the easiest hack to just lower acquisition cost and increase AOV or UPT, which is units for transaction. The second easiest one is just like making sure that every piece of content that goes out answers what is the brand? Why does it exist? Why is it the best solution? And how do I get it right now? Just like applying that the landers and the lens on the content that go out will dramatically change a business for the better.
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