How Does TikTok Work on Paid Acquisition?

The amount of clicks that were coming from TikTok was near 10 to 1 what Facebook was producing. We're paying $2 to $4 a click on Facebook, whereas TikTok's giving us 10 cent clicks. So really, it's not like your main driver for getting amazing return on ad spin over one period of time. If you are going to maximize the channel, then you got to understand how it plays into your other marketing channels as well.