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5min chapter
Spotify’s Daniel Ek — How to build trust fast
Masters of Scale
How to Win the Trust of the Record Industry
Spotify founder Daniel Tol: Record companies were being assailed from all sides by services like Kazah, BitTorrent, and Pirate Bay. He says Spotify had a lot of convincing to do that he wasn't trying to kill the music business. Tol: I'll guarantee you one year's worth of revenue in my own home country if we enable this business model. This is exactly the kind of shortcut that wins trust.
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