This chapter discusses the motivation behind a book and the challenges of running a large public company. It explores topics such as figuring out what matters in the future, serving different constituencies, and the humanity of the experience.
Ron Shaich, former CEO of Panera Bread and Au Bon Pain, discusses his book Know What Matters: Lessons from a Lifetime of Transformations.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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