2min chapter

The Role Forward: A Strategic Finance Podcast cover image

The Heuristics of Forecasting with Brian Weisberg, CFO at Tidelift

The Role Forward: A Strategic Finance Podcast

CHAPTER

How to Set a Disciplined Sales and Marketing Budget

An average 50 to 60 person startup might be in the B2B space. You might be gross burning five or six hundred thousand dollars a month. It's all about brand recognition and building that out. And there's almost like a minimum water line where if you're spending less than one or 1.2 million dollars a year, you almost might as well just not be spending anything.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode