The Role Forward: A Strategic Finance Podcast cover image

The Heuristics of Forecasting with Brian Weisberg, CFO at Tidelift

The Role Forward: A Strategic Finance Podcast

CHAPTER

How to Set a Disciplined Sales and Marketing Budget

An average 50 to 60 person startup might be in the B2B space. You might be gross burning five or six hundred thousand dollars a month. It's all about brand recognition and building that out. And there's almost like a minimum water line where if you're spending less than one or 1.2 million dollars a year, you almost might as well just not be spending anything.

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