How to Market Business Coaching Without Talking About Money

There are so many ways to market business coaching without talking about money. Offering people something that you truly believe is of tremendous value, says Richard Branson. Coaching is not manufacturing and it's not a re-enactment of the old days when we were all working for our fathers' or mothers' livelihoods. We're not being paid for delivering deliverable goods in this day and age where everything has to be done on top of each other. The world needs coaches who can help us get off the never ending, stressful treadmill of work, work, work - but they don't have to make any money at all.