S2 E48 - You Launched Your New Demand Strategy, Now What?
Stacking Growth | The B2B Marketing Podcast
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What's the Quality of Your Clients?
Quality of traffic is also a huge kind of unlock moment when you're talking with sales as well. Another one kind of picking back off of the quality is we can go into like a key signal three and that is hand raiser quality. And so there's a couple of signals that I'll look for, what is the disqualification rate by job title? Are they potentially coming from a free email that's getting disqualified? So I really try to look at that disqual report and understand a bit more.
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