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52: Statamic Roundtable with Jack McDade, John O'Nolan, Caleb Porzio, & Adam Wathan

Mostly Technical

CHAPTER

Navigating Enterprise Sales and Solutions

This chapter examines the intricacies of enterprise sales models, focusing on customer segmentation and the development of specialized services for larger clients. The discussion highlights the strategic choices around pricing and support levels, as well as the importance of effective marketing to attract enterprise customers. To succeed, businesses must balance the needs of these clients while maintaining brand trust and meeting the demands for advanced features in their software offerings.

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