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3min chapter
Masterclass: B2B Sales with Jen Abel - Part 2 (Customer Discovery)
The Startup Operator
Navigating the Complexities of Enterprise Sales
This chapter explores the complexities of selling to large enterprises, focusing on the importance of having an internal champion to facilitate procurement. It addresses the cautious nature of big companies regarding vendor reliance and the need for tailored sales strategies to overcome challenges with middle managers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode