Should you be spending big money to attend marquee events?, Is LinkedIn or X more powerful?, and How we speak on multiple topics per year at live events
Marketing School - Digital Marketing and Online Marketing Tips
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Analyzing the ROI of Attending Marquee Marketing Events
This chapter examines the limitations of attending high-profile events for lead generation and customer acquisition in marketing. It suggests more effective strategies, such as webinars and targeted SEO, as alternatives to traditional conference participation.
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