Alex, I like what you're saying about service based businesses, because it's not that sexy. It usually takes capital and it doesn't take capital to start a service business. What people ask you to do as a favor is an indication of the things that you can charge for later. Alex: If you've got stuff that people asked you to do for them, maybe you're good at tech. That means you're solving problems. And so after a year of doing that, I had probably, I don't know, 12 really good test of like great before and after pictures that I had collected from my clients. So once I had 10 customers who were like this first, that was

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