Transforming Sports Investments and Fan Loyalty

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Bruin Capital Founder and CEO George Pyne about how he reinvented institutions like NASCAR and IMG before pivoting to investing. Pyne explains what he looks for in a founder, why the risk-reward ratio is important in deal-making and the opportunities he sees for growth in college sports.

Become a Bloomberg.com subscriber using our special intro offer at bloomberg.com/podcastoffer. You’ll unlock deep reporting, data and analysis from reporters around the world, plus access to a suite of subscriber-only newsletters.

See omnystudio.com/listener for privacy information.