Connector Messaging for Sales and Marketing

In the simplistic term you need to make sure that your sales and marketing teams who are essentially client facing are saying the same thing. The connector messaging should answer this how question for every step in the client journey so imagine the first step let's say is I have to discover an issue in my business. So what is how do I do that? Well you have to have messages that show that isn't the issue to me right. You have to explain to me the issue exists why it's important all the type of stuff right we have to have a message there or content there.