How to Create a Culture of Continuous Improvement Experimentation

Jeffrey Toobin: Create a culture of continuous improvement experimentation. A good experiment is one that gives you new data, even if the data says this was a terrible way to do it and we should never do it that way again. And especially for large corporations, it can be difficult because you're supposed to justify what you're doing in order to offer palpable improvements. So there needs to be this mindset, mindset shift of saying, "We are spending this money on learning"