S6E13: BCG Marketing Case Study - Mock Interview
Strategy Simplified
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Currently Targeting the White Population?
Currently it makes sense to target the white population since our current program shows that they're populating our centers more than the Mexican population. So it seems right now they fit both the quantity and the price component of our profitability growth strategy. What are other things that this makes you want to look into or think about for the client? We already discussed that they're Mexican souvenirs but if we could identify what types of souvenirs the profit margin we have on these souvenirs maybe we can create a more specialized business around them.
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